Music press key terms from tdaley

Media mock exam

Task one

To an extent I agree that the music press remains popular due to it providing a reliable source of information to the audience. Music press print such as; music magazines provide reliable information in the magazine. Music press such as; online music press provides a faster and a recently updated source of information. The music press provides reliable information in many ways, such as through: interviews, pictures and articles. Also, the audience enjoy reading about their favourite musicians, but they also like to build their own personal relationships with their friends that also read the magazine.                                                                                                                                                           However, I agree that many readers enjoy reading about their favourite musicians as the magazines feature exclusive interviews with bands and also the online music press features exclusive news about the musicians. The music press publishing articles and images featuring bands helps the audience to relate to the music and also build personal relationships; not just with other readers, but with the band or musician themselves. In addition, this helps the reader to build their own personal identity, this could define their category in psychographics, leading them to be mainstream, or an individualist, or even an aspirer. Another reason for why the music press remains so popular is that the readers enjoy interacting, either with letters to magazines or forums on websites. A main reason for why the audience/reader enjoys interacting with letters to magazines it that their opinion feels heard and allows them to relate themselves with other readers, which helps to build personal relationships. The excitement felt by the write to have their letter published in a monthly edition of their favourite music magazine is phenomenal. The readers of music magazines or music press on websites are able to communicate with each other through forums, which again helps to build personal relationships with other readers and the musician.                                                                                                I agree that these reasons are the main reasons for why the music press remains so popular. I believe this because through these points, the audience is able to build own personal relationships, build their own personal identity, it places them into a psychographic category and their opinion feels heard.

Task two

                The public have recently suggested that music magazines are generally aimed at male readers, I agree with this statement to an extent. I agree that there are some music magazines that are aimed at a male audience, such as Kerrang! Who have a male readership of 57%, however Kerrang! Also have 16/20 of its magazine editors being male; this could have an impact on the general aim of the target audience’s gender. In addition to this, 10/16 of its photographers are male, this also adds more of a male gender interest to the magazine. However, music magazines such as Top of The Pops have a large majority of their readership being female, with a 87% female readership. The genre of music featured in Kerrang! Is different to Top of The Pops; despite that, this conveys how all music magazines aren’t directly aimed at male readers. I agree that a large proportion of music magazine are aimed at male readers, as NME have a male readership of 66%. This portrays how some music magazines are mainly male dominated, leading it to feature aspects in the magazine which would be more appealing to men. This includes a February 2010 copy of NME which features ad sexualised image of Cheryl Cold on the front cover. As well as some music magazines being aimed largely at one gender, the music magazine Smash Hits was originally aimed both, male and female readers. However, by 2006 when the magazine published its last ever edition, the readership was largely female dominated.                                                                                                                   To summarise, I agree that the majority of music magazines generally are aimed at men, but there are some music magazines such as Top of the Pops which are aimed at females.

Task three

                I am going to propose an exciting idea for a new music magazine. My music magazine will be a Punk Rock genre ad will be: new; exciting; and modern. It will also follow the uses and gratifications theory of building the readers personal identity and personal relationships. The magazine will be aimed at aspirers but will often feature some mainstream target aspects as well as individualists. I would like to present you with an engaging title for my magazine which will be called ‘PRM’ – with the R reversed, which adds a sense of rebellion to the magazine. ‘PRM’ is an acronym for Punk Rock Musicians. This establishes the genre of the magazine which would instantly appeal to the followers of the genre. As the music magazine will have an acronym masthead, it will attract people to find out more about the magazine. It is an exciting idea which will engage many readers to the magazine.                                                                                                                                                                                   The house style that I will use will be eye catching and very memorable for the reader/audience. The colours that I shall use for the masthead will be Red as it had connotations of rebellion but also excitement as it is very vibrant. The magazine will follow a colour scheme of red, black, silver and white. These colours follow the ideas of punk rock and will be appealing to the target audience. The font that I will use on my magazine will be impact as it is very bold and stands out. I think that the house style I have chosen established the genre of punk rock and I would like to believe that I have selected the house style wisely.                                                                                                         The main features which my magazine will include are: interviews with many different bands and musicians of the genre Punk Rock or any sub genres from that area. My magazine will feature a ‘write in’ section, where the reader/audience of the magazine is able to write in to the magazine which would be a letter including their thoughts and feelings, which would help to build their own personal relationships with other readers. Another regular feature that my magazine will include is a page which will feature all of the new albums or upcoming tours/gigs. This helps to build the readers personal relationships. Through these features, the magazine is appealing to the target psychographics as by reading interviews, it establishes the aspirers.                                                                     There will be many aspects that my magazine will appeal to its target audience which is; aspirers, unisex, aged 15-27, demographics A-C1. It will be appealing to my target audience as it will feature many things that establish the genre of Punk Rocks. My music magazine will also feature new medium, such as Twitter, a website, and a blog, this appeals the readers who use new media.

Music Press

British Music Magazine Key Concepts Anylsis